Conversion Rate Optimization
Funnel teardowns and hypothesis-driven page rebuilds that surface revenue you're already paying for.
Doubling conversion is usually cheaper than doubling traffic — but most teams don't have a structured way to do it. We bring a systematic CRO program that turns hunches into evidence and evidence into revenue.
We use qualitative tools (session replay, surveys, user interviews) alongside quantitative analytics to find friction, then design and ship tested rebuilds.
The problem we solve
Why teams come to us for conversion rate optimization
Traffic is going up and conversion is going sideways. The team has a backlog of design tweaks and a strong opinion about the hero image, but no shared way to decide what to test next or how to know if it worked.
Meanwhile every paid dollar is being asked to do more work, because the funnel underneath it is leaking in places nobody has mapped.
Who it's for
Built for these teams
- DTC, SaaS, and lead-gen sites with meaningful traffic and flat conversion.
- Teams running tests informally with no statistical discipline.
- Companies about to invest more in paid — who'd rather fix the funnel first.
- Product and marketing teams that share a checkout, sign-up, or demo flow.
What changes
What ThickLabel changes
- A documented funnel teardown with quantified revenue impact per friction point.
- A prioritized experiment backlog scored by lift potential and effort.
- A shipping cadence that puts new tests live every 1–2 weeks.
- A learnings library so wins compound and losing ideas don't get re-tested.
Deliverables
What's included
- Funnel and conversion audit
- Heatmap, scroll, and session-replay analysis
- Hypothesis backlog with revenue impact estimates
- Page redesign and copy iteration
- A/B test design and analysis
- Monthly CRO program management
Process
How the engagement runs
- 01
Diagnose
Funnel and analytics review, session replay, and qualitative input from real users in weeks 1–3.
- 02
Hypothesize
A backlog of test ideas with expected lift, traffic requirements, and a clear primary metric.
- 03
Ship
Test design, build, and QA across your stack of choice — VWO, Optimizely, GrowthBook, or in-house.
- 04
Learn
Statistical readouts, winners rolled into production, and findings added to a permanent library.
FAQ
Common questions
Do we need a lot of traffic for CRO to work?
Tests need roughly 1,000+ conversions per variant per month to reach significance on a primary metric. Below that we focus on qualitative work and high-confidence rebuilds.
Who builds the tests?
We can. Or we work with your engineers and designers, providing specs, copy, and QA.
What if a test loses?
Roughly 1 in 3 tests wins in mature programs. Losers are still valuable — they prevent future waste. We document and move on.
More in Growth Marketing
Other capabilities under growth marketing.
A/B Testing & Experimentation
A real experimentation program — prioritized backlog, statistical rigor, and a shipping cadence.
Learn more →Customer Journey Mapping
End-to-end mapping of how prospects discover, evaluate, buy, and stay.
Learn more →Retention Marketing
Lifecycle programs across onboarding, activation, expansion, and win-back.
Learn more →Performance Analytics
Weekly metric reviews, cohort analysis, and growth-loop modeling.
Learn more →Want a CRO read on your funnel?
Share the funnel and a goal metric. We'll come back with the three highest-leverage tests we'd run first — independent of whether you engage us.