Meet Our Team
The creative minds behind your brand’s success
Team members
Jack Knott
CEO
Jack leads ThickLabel as CEO, setting the agency's strategic direction and standards for client work. He partners with founders and marketing leaders on positioning, growth priorities, and the decisions that shape how a brand shows up in market. His focus is making sure every engagement ties creative ambition to measurable business outcomes.
Taylor Jones
COO
Taylor runs operations at ThickLabel as COO, owning how projects are scoped, staffed, and delivered. He builds the systems and rituals that keep multi-discipline engagements on time and on budget, and he is the person clients lean on when programs need to scale or pivot without losing momentum.
Sean Fletcher
CMO
Sean leads marketing strategy as CMO, helping clients connect brand narrative with demand generation. He works across positioning, messaging, channel mix, and campaign planning, translating business goals into go-to-market plans that the rest of the team can execute against with clear priorities and KPIs.
Martin Ruegenberg
Design Lead
Martin leads design at ThickLabel, owning the visual systems that carry brand, web, and campaign work. He partners with strategy and marketing to turn positioning into identity, interface, and content design that is consistent across touchpoints and built to scale as clients grow.