Discover the latest in digital marketing, brand strategy, and growth tactics from our expert team.
The New York Times reported that AI start-ups are spending heavily on human-made hype videos. ThickLabel sees a bigger signal: when production gets easier, the market pays more for story, trust, and clear positioning.
Read full article: When Everyone Can Build Fast, Story Gets Expensive
A practical guide to brand positioning strategy in crowded B2B categories — how to find a defensible difference, write a positioning statement that holds up, and translate it into brand expression that actually lands with buyers.
Read full article: How to Position Your Brand in a Competitive B2B Space (Without Sounding Like Everyone Else)
Branding and marketing get conflated constantly — and it costs growth-stage companies real money. A clear breakdown of where each one starts, where they end, and how to balance the two without hitting a CAC ceiling.
Read full article: Branding vs. Marketing: What’s the Difference and Why It Matters for Growth