Marketing Audits
Independent 3–4 week review of strategy, channels, team, stack, and reporting.
A marketing audit is a forcing function. Done well, it gives leadership an unflinching read on what's working, what's not, and what to do next — with a prioritized roadmap, not a 100-page deck.
We deliver findings in 3–4 weeks, including channel teardowns, team and stack assessment, and quantified opportunity sizing.
The problem we solve
Why teams come to us for marketing audits
Leadership suspects marketing is underperforming but can't get a clean answer. Internal reviews are political, agency reviews are biased toward the next SOW, and dashboards say different things depending on who's asking.
What's missing is an independent read: what's working, what's wasted, what to do next — written for the people who actually approve budget.
Who it's for
Built for these teams
- CEOs and CMOs inheriting a marketing function they didn't build.
- Boards and investors evaluating a portfolio company's go-to-market.
- Marketing leaders preparing for a budget cycle or replatform.
- Companies considering changing agencies, leadership, or stack.
What changes
What ThickLabel changes
- A single, independent view of strategy, channels, team, stack, and reporting.
- Wasted spend, capability gaps, and reporting blind spots are named and sized.
- A prioritized 12-month roadmap with owners, sequencing, and budget implications.
- Findings written for executives — short, specific, and decision-ready.
Deliverables
What's included
- Strategy and positioning review
- Channel-by-channel performance teardown
- Team structure and capability assessment
- Martech stack and tooling audit
- Reporting and data infrastructure review
- Prioritized 12-month roadmap
Process
How the engagement runs
- 01
Scope
1-week kickoff: stakeholder interviews, access to data, agreement on the questions the audit will answer.
- 02
Review
2–3 weeks of channel teardowns, team and stack assessment, and reporting/data infrastructure review.
- 03
Synthesize
Findings sized by revenue impact, mapped to a prioritized roadmap with owners and sequencing.
- 04
Present
Executive readout, working session with the team, and a written report you keep regardless of next steps.
FAQ
Common questions
Will the audit recommend you for the follow-on work?
Not by default. The audit deliverable is independent. We’ll flag where we’d be useful and where you’d be better served by a different partner or in-house hire.
What does it cost?
Fixed-fee, scoped against the size of the marketing function and the questions you want answered. Typical engagements run 3–4 weeks.
Do you sign an NDA?
Yes. Standard practice for every audit.
More in Strategic Consulting
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Learn more →Digital Transformation
Roadmaps for modernizing your marketing function — org, process, tooling, and capability.
Learn more →Team Training & Workshops
Practical, hands-on workshops on growth, brand, analytics, and AI-assisted workflows.
Learn more →Technology Stack Advisory
Vendor-neutral martech assessment, consolidation planning, and procurement support.
Learn more →Considering an independent audit?
Tell us the questions you need answered and we'll come back with a scoped proposal — typical turnaround is one week.