Marketing Automation
Workflow design and platform implementation that connects CRM, product, and ad platforms into one motion.
Marketing automation is where most stacks go to die — too many workflows, too little ownership, no one trusts the data. We rebuild the foundation so your platform actually runs the plays it was bought for.
We implement and optimize HubSpot, Marketo, Salesforce Marketing Cloud, Customer.io, and Klaviyo — connected to your CRM, product, and ad platforms.
The problem we solve
Why teams come to us for marketing automation
Most automation platforms run at 20% of what they were bought for. Workflows nobody owns, data nobody trusts, lead scoring that hasn't been touched since onboarding. Marketing and sales argue about why pipeline isn't moving.
The platform isn't broken — the operating model around it is.
What changes
What ThickLabel changes
- A documented architecture so the team can see what runs, why, and who owns it.
- Lead scoring and routing that sales actually accepts and works.
- Lifecycle automation tied to product and CRM events, not just form fills.
- Audience sync to ad platforms so paid and lifecycle reinforce each other.
Deliverables
What's included
- Platform audit and architecture review
- Lead scoring and routing logic
- Lifecycle workflow design
- CRM and product data integration
- Ad platform sync and audience activation
- Documentation and team training
Process
How the engagement runs
- 01
Stack and architecture audit
Inventory existing workflows, data flows, and ownership. Identify duplication, dead automations, and integration gaps.
- 02
Design the operating model
Score, route, nurture, and hand-off logic agreed with sales and RevOps — then mapped to the platform.
- 03
Build and migrate
Implement in HubSpot, Marketo, Salesforce Marketing Cloud, Customer.io, or Klaviyo. Decommission what's no longer needed.
- 04
Documentation and enablement
Runbook, naming conventions, and team training so the platform stays maintainable after we leave.
FAQ
Common questions
Do you replace our platform?
Rarely. We work inside the platform you already pay for unless there’s a clear business case for change.
Who owns the work after launch?
Your team. We document everything and run an enablement session so internal owners can maintain and extend the build.
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Learn more →Email Marketing Campaigns
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Learn more →Want a read on your automation stack?
Share read-only access and a list of what's supposed to be running. We'll come back with what's actually firing, what's broken, and the three highest-leverage fixes.