Pay-Per-Click Advertising (PPC)
Google, Microsoft, and shopping campaigns built around incrementality, not vanity ROAS.
Most PPC accounts have 20–40% wasted spend hiding in plain sight — bad match types, broken attribution, or campaigns nobody touched in six months. We find it and reinvest it in what's actually working.
Our PPC management combines paid search, shopping, and display under a single budget pacing model, with creative and landing pages treated as part of the campaign — not an afterthought.
The problem we solve
Why teams come to us for pay-per-click advertising (ppc)
Paid accounts get optimized to ROAS dashboards that already double-count last-click conversions. Spend keeps growing, reported returns look fine, and the CFO keeps asking why new-customer numbers aren't moving.
Underneath, budgets are usually pacing against the wrong campaigns, creative is stale, and landing pages are quietly killing the conversion rate the team is paying to drive.
Who it's for
Built for these teams
- Brands spending $20K+/month on paid search or shopping.
- Teams seeing rising CAC and flat new-customer growth.
- Companies whose attribution broke after iOS 14 / cookie deprecation.
- In-house teams who want a senior outside set of eyes on the account.
What changes
What ThickLabel changes
- Wasted spend is identified line-by-line and reallocated to campaigns that actually move new revenue.
- Creative, landing pages, and bidding are treated as one system, not three teams.
- Reporting separates incremental revenue from last-click illusions.
- Budget pacing matches business priorities — not the platform's auto-recommendations.
Deliverables
What's included
- Account audit and structure rebuild
- Keyword and audience strategy
- Ad creative and copy testing
- Landing page optimization
- Bid management and budget pacing
- Incrementality and attribution analysis
Process
How the engagement runs
- 01
Audit
Account, attribution, and landing-page teardown. Wasted spend is quantified inside the first two weeks.
- 02
Restructure
Campaign architecture, keyword/audience strategy, and creative rebuilt against the audit findings.
- 03
Run
Daily bid management, creative testing cadence, and landing-page experiments owned by us, visible to you.
- 04
Measure
Weekly performance review, monthly incrementality check, quarterly budget allocation review.
FAQ
Common questions
Which platforms do you manage?
Google Ads, Microsoft Ads, Performance Max, Shopping, YouTube. We coordinate with Meta and LinkedIn paid social where it sits in the same funnel.
How is your fee structured?
A flat monthly management fee tied to scope — never a percentage of spend, because that incentivizes the wrong thing.
Do you require a long contract?
No. Engagements run month-to-month after an initial 90-day rebuild window.
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Learn more →Want a no-fluff PPC audit?
Share read-only access and we'll return a 1-page summary of where spend is leaking — usable whether or not we end up working together.