Attribution Modeling
Multi-touch, marketing-mix, or incrementality-based attribution depending on your scale.
Last-click attribution is a marketing-team lullaby. We build defensible attribution models that survive scrutiny from finance and actually inform spend decisions.
Approach is matched to scale: MTA for performance-led brands, MMM for enterprise spend, geo-incrementality tests where the data demands proof.
Deliverables
What's included
- Attribution approach selection
- Data warehouse and ETL setup
- Model build (MTA, MMM, or incrementality)
- Channel and campaign-level outputs
- Validation against holdout tests
- Quarterly recalibration
More in Analytics & Insights
Other capabilities under analytics & insights.
Custom Dashboard Development
Executive and channel dashboards built from clean source data, not stitched-together exports.
Learn more →Customer Segmentation
Behavioral, value-based, and predictive segmentation surfaced to ad platforms and lifecycle tools.
Learn more →Predictive Analytics
Models for churn, LTV, and conversion propensity that feed real marketing decisions.
Learn more →ROI Measurement
Channel- and campaign-level ROI tied back to pipeline and revenue, with assumptions documented.
Learn more →Ready to talk attribution modeling?
Tell us about your goals — we'll come back with a focused plan, not a pitch deck.