Predictive Analytics
Models for churn, LTV, and conversion propensity that feed real marketing decisions.
Predictive models only matter if marketing actually uses them. We build LTV, churn, and propensity models with clear use-cases attached — who to retarget, who to nurture, where to stop spending.
Outputs land in your CDP, ad platforms, and CRM so they actually change behavior.
Deliverables
What's included
- Use-case prioritization with stakeholders
- Feature engineering and model training
- LTV, churn, and propensity scoring
- Validation and ongoing monitoring
- Activation into marketing systems
- Documentation and team enablement
More in Analytics & Insights
Other capabilities under analytics & insights.
Custom Dashboard Development
Executive and channel dashboards built from clean source data, not stitched-together exports.
Learn more →Attribution Modeling
Multi-touch, marketing-mix, or incrementality-based attribution depending on your scale.
Learn more →Customer Segmentation
Behavioral, value-based, and predictive segmentation surfaced to ad platforms and lifecycle tools.
Learn more →ROI Measurement
Channel- and campaign-level ROI tied back to pipeline and revenue, with assumptions documented.
Learn more →Ready to talk predictive analytics?
Tell us about your goals — we'll come back with a focused plan, not a pitch deck.