Marketing Strategy
When Everyone Can Build Fast, Story Gets Expensive
The New York Times reported that AI start-ups are spending heavily on human-made hype videos. ThickLabel sees a bigger signal: when production gets easier, the market pays more for story, trust, and clear positioning.
Branding vs. Marketing: What’s the Difference and Why It Matters for Growth
Branding and marketing get conflated constantly — and it costs growth-stage companies real money. A clear breakdown of where each one starts, where they end, and how to balance the two without hitting a CAC ceiling.