Brand Guidelines Creation
A single, usable document covering identity, voice, do's and don'ts, and applied examples.
Brand guidelines only work if people actually use them. We build documents that are short enough to read, specific enough to enforce, and accessible wherever your team works.
Delivered in Notion, Figma, PDF, or a hosted web doc — whichever your team will actually open.
The problem we solve
Why teams come to us for brand guidelines creation
Guidelines live in a 90-page PDF nobody opens. Designers freelance, agencies improvise, and the brand drifts a little further with every quarter.
The fix isn't a longer document — it's a shorter one that's easier to enforce.
What changes
What ThickLabel changes
- A single source of truth in the format your team will actually open — Notion, Figma, hosted web doc, or PDF.
- Specific, enforceable rules with side-by-side do's and don'ts.
- Applied examples across the surfaces your team works on, not generic mock-ups.
- A version and update model so guidelines stay current after launch.
Deliverables
What's included
- Logo and mark usage rules
- Color and type specifications
- Voice and tone guidance
- Applied examples across surfaces
- Do's and don'ts with real comparisons
- Distribution-ready format of your choice
Process
How the engagement runs
- 01
Audit existing material
Pull together the current brand assets, prior guidelines, and live production work to see where rules are missing or being ignored.
- 02
Decide rules vs guidance
Separate non-negotiables (logo, color, type) from judgment calls (photography, voice). Document each at the right level of strictness.
- 03
Build and apply
Write the guidelines, render applied examples across your real surfaces, and structure it in the chosen format.
- 04
Roll out and govern
Team training session, distribution plan, and a lightweight update process so the document doesn't drift back to a PDF.
FAQ
Common questions
PDF, Notion, or hosted site?
Whichever your team actually uses. Hosted sites win for product orgs; Notion suits ops-heavy teams; PDFs still earn their place for partner agencies.
What if our brand changes after launch?
Guidelines include a versioning and update model. Small changes can be made in-house; we can be retained for larger revisions.
More in Brand Strategy
Other capabilities under brand strategy.
Brand Identity Development
Logo, mark, color, and type systems grounded in your positioning — not trend-chasing.
Learn more →Visual Design Systems
Component libraries and design tokens so every team can ship on-brand work without supervision.
Learn more →Brand Messaging & Voice
Value proposition, narrative arc, and voice guide with real examples your team can use.
Learn more →Competitive Analysis
Deep teardown of the brands you compete with — to find the angle no one else owns.
Learn more →Want a read on your current guidelines?
Share what exists today and three places your team finds them hardest to apply. We'll come back with what to keep, cut, and rebuild.